For 15 years, BrandShield Legal has defended world-class brands against counterfeits, knockoffs, and trademark theft — in domestic courts, at the border, and across international markets.
Built to handle the most complex cross-border cases — and to give every brand personal attention. Our results speak for themselves.
Secured a landmark federal judgment against a three-country network producing and distributing counterfeit versions of a Fortune 500 consumer electronics brand. The court entered a permanent injunction, ordered the transfer of 40+ infringing domains, and awarded enhanced statutory damages.
A federal jury found that a competitor's nearly identical packaging infringed our client's registered trade dress. The verdict included lost-profits damages, corrective-advertising costs, and attorneys' fees under the Lanham Act's exceptional-case standard.
Working with U.S. Customs and Border Protection and foreign authorities, we coordinated simultaneous seizures at ports in Los Angeles and Newark, resulting in a settlement that permanently shut down an importer's entire infringing supply chain across five product lines.
Achieved a settlement requiring a nationwide retail recall of lookalike products that infringed our client's registered product design, plus ongoing royalty payments and a consent injunction preventing the defendant from producing similar goods.
Obtained an emergency preliminary injunction halting the unauthorized importation of gray-market goods that undercut our client's authorized dealer network, followed by a settlement that compensated the brand for margin erosion across three years of diversion.
With 15 years of collective enforcement experience and a reputation for building cases that win, we are prepared to protect what you built.
We stop copycats trading on your name — cease-and-desist, takedowns, litigation, and damages.
Raids, seizures, marketplace sweeps, and lawsuits that take fakes off the street and offline.
Protection for product designs, packaging, and trade dress against knockoffs and lookalikes.
Cross-border action against fake-product supply in international markets, ports, and factories.
Record your marks with customs and stop infringing shipments before they reach the market.
Ongoing fake-product policies: monitoring, gray-market control, and authorized-seller programs.
Company-side management of trademark portfolios, licensing, assignments, and IP hygiene.
Trial-ready representation in infringement, counterfeiting, and unfair-competition disputes.
Enforcement specialists — not generalists. Trial-ready counsel with a singular focus on brand protection.
Managing Partner
Trademark litigation & global enforcement strategy
Partner — Anti-Counterfeiting
Counterfeit networks, civil raids & online marketplace enforcement
Partner — IP Litigation
Trade dress, design-patent rights & trial advocacy
Partner — Corporate IP
Trademark portfolios, licensing & brand-protection programs
Senior Associate
Online marketplace enforcement & domain disputes
“BrandShield mapped our entire counterfeit supply chain in eight weeks and had injunctions in place in three jurisdictions within four months. Marketplace complaint volume dropped by over sixty percent in the first year. The ROI on their program pays for itself many times over.”
“The customs recordation program they built for us has been transformational. Seizures are up, infringing product at retail is down, and leadership finally has clear quarterly reporting they can take to the board. I recommend BrandShield to every GC who asks me about anti-counterfeiting counsel.”
“Our lookalike competitor was aggressive and well-funded. BrandShield was trial-ready from day one and the other side knew it. The settlement took the copycat product off every major retailer's shelf and included meaningful compensation. Outstanding result.”
“We had been fighting gray-market diversion for years with limited success. Within six months of retaining BrandShield, they obtained a preliminary injunction and negotiated a settlement that recaptured our authorized channel margins. Exceptional strategy and execution.”
“Jonathan Pierce and the team treat your brand like it is their own. They are accessible, straight-talking, and relentless. In fifteen years of working with outside counsel, BrandShield is the best enforcement boutique I have found.”
Sustainable enforcement requires more than cease-and-desist letters. We break down the five pillars — monitoring, test purchases, customs recordation, marketplace policy, and litigation escalation — and explain how to budget each one.
October 2026
A single trademark recordation with U.S. Customs and Border Protection can trigger port-wide seizures for years. Here is how the process works, what it costs, and how to layer it with IPR recordation for maximum effect.
September 2026
Not every copycat justifies a federal lawsuit. We walk through the three threshold questions — distinctiveness, secondary meaning, and likelihood of confusion — and explain what to do when the answer points away from court.
August 2026
Amazon Brand Registry, Alibaba's IPP platform, and Meta's Rights Manager have matured — but sophisticated counterfeiters have adapted too. Here is where automation delivers and where only legal pressure gets results.
July 2026
Confidential review by an enforcement attorney — usually within one business day.
Prefer to talk? (646) 836-9783